SEO - Search Engine Optimization

Improve the volume and quality of traffic to your webpage through Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to a website from search engines via search results.

SEO is carried out by editing the content of the website HTML coding in order to increase the relevance of it's content to specific keywords. This process is especially useful in the tourism sector.

For more general information about SEO, you can visit the following Wikipedia page : http://en.wikipedia.org/wiki/Search_engine_optimization

Tommi Lappalainen, Joulupukki TV's CEO, is specialized in optimizing the websites of companies in the tourism sector for search engines. The point of departure for acquiring this knowledge is Joulupukki TV's own product, www.santatelevision.com, which has been in operation for 10 years, and which exists in a dozen different languages.

Since 2005, Joulupukki TV has offered its SEO services to companies active in the tourism sector or other related fields. We work for hotels, Christmas tourism sites, log house manufacturers, safari companies, etc.

The demand for our SEO services is strong, since lots of tourism companies pay for advertisement on search engines without optimizing their website for search engines.

Although paying for advertising on search engines is often a fruitful choice, the best results are always obtained by combining paid advertisements with Search Engine Optimization (SEO).

A well-done SEO can increase website's traffic by 10 to 35%, thus creating an opportunity for getting new clients, contacts and higher turnover.

It is however necessary to highlight that Search Engine Optimization is not an "exact science": Search Engines regularly change their searching criteria (searching algorithms), which can strongly influence the results of such a process.

Despite these limits, the Search Engine Optimization we perform for our clients has the reputation for being often efficient and cost-effective.

We charge our clients with these SEO services on an hourly rate. A website optimisation generally takes 4 to 9 hours depending on the number of pages and languages.

Contact us for more information about SEO, and for a concrete offer for your company.