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Joulupukki TV teams up with UK's Public Space Broadcasting Experiment. [21.12.04]
This Christmas Joulupukki TV is working in co-operation with the BBC in order to beam Santa's Greetings to the inhabitants of England's major cities, all the way from Rovaniemi, Lapland.
Led by the BBC, a new scheme is underway to site giant video screens in city-centre spaces, and the first four in Manchester, Liverpool, Birmingham and Hull are the first to beam bespoke content from Santatelevision.com to the citizens of the UK as part of a non-commercial pilot project.
A unique collaboration between public service broadcasting, cutting edge giant video technology and the custodians of Britain's leading urban environments, Public Space Broadcasting represents a world-leading media experiment.
Live TV and videos are shown to the inhabitants of each city throughout the day and night, 24 hours a day, 7 days a week. Programmes are major broadcast events, news, sport, music, documentaries and much more. The size of each screen is 10 metres high and 26 metres square.
The PSB Screen Project is the result of a matrix of partnerships. The BBC provides programme content and scheduling expertise. Philips supplies the digital screen technology and technical expertise whilst local authorities host the screen, manage the public arena and ally the screen to local events and information.
Joulupukki TV's Santa Claus videos include one personalised greeting for the inhabitants of each city and four additional three minutes videos. These are Reindeer Secrets, Santa's Departure, Husky Safari and Santa Claus' Post Office – all extolling the delights to be found in the Arctic village of Rovaniemi.
Joulupukki TV' deputy CEO Tommi Lappalainen is very happy about this non-commercial pilot with BBC Live Events, since it is an excellent way to bring some Christmas joy from the snowy Rovaniemi to the citizens of Britain and to test the possibilities of out-door projections for a large numbers of people.
Lappalainen believes that in couple of years, with the success and increase of big screens in urban areas, these kind of Lapland and Santa- related projections will become more common in major European and Asian cities.
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