This video about the winter tourism in Rovaniemi (the capital of the Finnish Lapland) has been by produced for the Tourism office of Rovaniemi by Joulupukki TV video services.

This video has also been a good example of the "viral marketing" in the social media. It has been viewed in Youtube over 150 000 times. Watch the video in Youtube.

In addition a DVD-postcard has been made about this production. More information about the Rovaniemi DVD-postcard