{"id":2741,"date":"2022-01-07T14:38:23","date_gmt":"2022-01-07T12:38:23","guid":{"rendered":"https:\/\/www.joulupukkitv.com\/intialaiset-valloittivat-joulupukin-youtube-kanavan-joulukaudella-2021\/"},"modified":"2022-01-17T16:32:29","modified_gmt":"2022-01-17T14:32:29","slug":"santatelevision-christmas-season-2021","status":"publish","type":"post","link":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/","title":{"rendered":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled"},"content":{"rendered":"<p>Despite the pandemic, interest on the internet in the real Santa Claus of Lapland remains high. This is evident by the fact that <a href=\"https:\/\/santatelevision.com\/\"><strong>Santatelevision<\/strong><\/a>, Lapland&#8217;s Santa&#8217;s\u00a0 <strong>Youtube channel<\/strong> (<a href=\"http:\/\/www.youtube.com\/santatelevision\">www.youtube.com\/santatelevision<\/a>) has maintained a healthy growth rate. In the 2021 Christmas season, its videos were viewed more than <strong>20 million times<\/strong>, and the increase in the number of viewers of the channel\u00a0surprisingly\u00a0came from India. The number of Indian viewers quadrupled to present more than 21% of total viewers.<\/p>\n<p>Tommi Lappalainen, CEO of Joulupukki TV (<a href=\"http:\/\/www.joulupukkitv.com\/en\">www.joulupukkitv.com<\/a>) in Rovaniemi, which produces the channel, says that it is not very simple to explain why millions of new viewers came from <strong>India<\/strong> unexpectedly, especially since Christmas is not traditionally celebrated in India. Lappalainen assumes that the increase is due to India&#8217;s huge population. India is the single largest country that views Youtube. The great Indian interest in Lapland is not a new thing in itself; after all, a lot of Indian superstars visited Lapland before the pandemic, and parts of giant Bollywood productions have filmed here. &#8220;I guess Santa needs to learn more Hindi,&#8221; says Lappalainen with a twinkle in his eye.<\/p>\n<p>The most popular Santatelevision videos are about Santa&#8217;s reindeer, Santa Claus Village-themed clips, and videos greetings from jolly old Santa himself. The channel&#8217;s biggest hit of Christmas 2021 was the departure of Santa Claus, filmed in Mount Ritavaara in Pello and Rovaniemi.<\/p>\n<div class=\"entry-content-asset\">\n<div class=\"embed-responsive embed-responsive-16by9\" data-aspectratio=\"1.7793594306\"><iframe title=\"Christmas departure of Santa Claus\ud83e\udd8c\ud83c\udf85 reindeer ride in Lapland Finland of Father Christmas\" src=\"https:\/\/www.youtube.com\/embed\/EbTpOFCsm8E?feature=oembed&#038;rel=0&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen id=\"yt-EbTpOFCsm8E\"><\/iframe><\/div>\n<\/div>\n<p>This single video was viewed more than<strong> 7 million time<\/strong>s during the Christmas season and half of its viewers came from India.<\/p>\n<p>Santatelevision&#8217;s\u00a0Youtube channel currently has over <strong>520,000 subscribers<\/strong> and its <strong>300 videos<\/strong> have been viewed a total of nearly<strong> 200 million<\/strong> times. Most of the videos are in five languages: English, Spanish, French, Italian and Finnish. After strong growth in December 2020 (50%), the channel&#8217;s viewership in December 2021 grew a respectable 5%.<\/p>\n<p>Santatelevision&#8217;s\u00a0Youtube channel is the most popular and international Youtube channel produced in northern Finland. More than <strong>99%<\/strong> of the viewers of the multilingual tourism channel come from abroad. The main countries are India 21%, Italy 12%, France 10%, Mexico 7% and Spain 7%.<\/p>\n<p>Santatelevision videos are primarily shot in Santa Claus Village and its surroundings in<a href=\"https:\/\/www.visitrovaniemi.fi\/\"> Rovaniemi<\/a>. Some of the videos have also been filmed in Rovaniemi&#8217;s neighbouring municipality, <a href=\"https:\/\/travelpello.fi\/en\/\"><strong>Pello<\/strong><\/a>, the land of Santa&#8217;s reindeer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the pandemic, interest on the internet in the real Santa Claus of Lapland remains high. This is evident by the fact that Santatelevision, Lapland&#8217;s Santa&#8217;s\u00a0 Youtube channel (www.youtube.com\/santatelevision) has maintained a healthy growth rate. In the 2021 Christmas season, its videos were viewed more than 20 million times, and the increase in the number &hellip; <a href=\"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2741","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<title>Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled - Joulupukki TV<\/title>\n<meta name=\"description\" content=\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled!\" \/>\n<meta property=\"og:description\" content=\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadruple!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Joulupukki TV\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-07T12:38:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-17T14:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joulupukkitv.com\/userassets\/uploads\/2022\/01\/Santatelevision-Joulupukki-pressikuva-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1307\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommi Lappalainen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled\" \/>\n<meta name=\"twitter:description\" content=\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.joulupukkitv.com\/userassets\/uploads\/2022\/01\/Santatelevision-Joulupukki-presssikuva-2.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommi Lappalainen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/\"},\"author\":{\"name\":\"Tommi Lappalainen\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#\\\/schema\\\/person\\\/6054940049e360ccea07537dfc4617c6\"},\"headline\":\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled\",\"datePublished\":\"2022-01-07T12:38:23+00:00\",\"dateModified\":\"2022-01-17T14:32:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/\"},\"wordCount\":408,\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/\",\"url\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/\",\"name\":\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled - Joulupukki TV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#website\"},\"datePublished\":\"2022-01-07T12:38:23+00:00\",\"dateModified\":\"2022-01-17T14:32:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#\\\/schema\\\/person\\\/6054940049e360ccea07537dfc4617c6\"},\"description\":\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-christmas-season-2021\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#website\",\"url\":\"https:\\\/\\\/www.joulupukkitv.com\\\/\",\"name\":\"Joulupukki TV\",\"description\":\"Video- ja www-tuotanto\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.joulupukkitv.com\\\/search\\\/{search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#\\\/schema\\\/person\\\/6054940049e360ccea07537dfc4617c6\",\"name\":\"Tommi Lappalainen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g\",\"caption\":\"Tommi Lappalainen\"},\"url\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/author\\\/jtvtommi\\\/\"}]}<\/script>","yoast_head_json":{"title":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled - Joulupukki TV","description":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/","og_locale":"en_US","og_type":"article","og_title":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled!","og_description":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadruple!","og_url":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/","og_site_name":"Joulupukki TV","article_published_time":"2022-01-07T12:38:23+00:00","article_modified_time":"2022-01-17T14:32:29+00:00","og_image":[{"width":2048,"height":1307,"url":"https:\/\/www.joulupukkitv.com\/userassets\/uploads\/2022\/01\/Santatelevision-Joulupukki-pressikuva-1.jpg","type":"image\/jpeg"}],"author":"Tommi Lappalainen","twitter_card":"summary_large_image","twitter_title":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled","twitter_description":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled","twitter_image":"https:\/\/www.joulupukkitv.com\/userassets\/uploads\/2022\/01\/Santatelevision-Joulupukki-presssikuva-2.jpg","twitter_misc":{"Written by":"Tommi Lappalainen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/#article","isPartOf":{"@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/"},"author":{"name":"Tommi Lappalainen","@id":"https:\/\/www.joulupukkitv.com\/#\/schema\/person\/6054940049e360ccea07537dfc4617c6"},"headline":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled","datePublished":"2022-01-07T12:38:23+00:00","dateModified":"2022-01-17T14:32:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/"},"wordCount":408,"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/","url":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/","name":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled - Joulupukki TV","isPartOf":{"@id":"https:\/\/www.joulupukkitv.com\/#website"},"datePublished":"2022-01-07T12:38:23+00:00","dateModified":"2022-01-17T14:32:29+00:00","author":{"@id":"https:\/\/www.joulupukkitv.com\/#\/schema\/person\/6054940049e360ccea07537dfc4617c6"},"description":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled!","breadcrumb":{"@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-christmas-season-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/www.joulupukkitv.com\/en\/"},{"@type":"ListItem","position":2,"name":"Santatelevision Youtube channel had a very positive Christmas season 2021: highest growth came from India, where the number of viewers more than quadrupled"}]},{"@type":"WebSite","@id":"https:\/\/www.joulupukkitv.com\/#website","url":"https:\/\/www.joulupukkitv.com\/","name":"Joulupukki TV","description":"Video- ja www-tuotanto","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joulupukkitv.com\/search\/{search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.joulupukkitv.com\/#\/schema\/person\/6054940049e360ccea07537dfc4617c6","name":"Tommi Lappalainen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g","caption":"Tommi Lappalainen"},"url":"https:\/\/www.joulupukkitv.com\/en\/author\/jtvtommi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts\/2741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/comments?post=2741"}],"version-history":[{"count":5,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts\/2741\/revisions"}],"predecessor-version":[{"id":2761,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts\/2741\/revisions\/2761"}],"wp:attachment":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/media?parent=2741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/categories?post=2741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/tags?post=2741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}