{"id":3273,"date":"2025-01-07T09:43:13","date_gmt":"2025-01-07T07:43:13","guid":{"rendered":"https:\/\/www.joulupukkitv.com\/santatelevision-youtube-kanava-tuplasi-katsojamaaransa-joulukaudella-2024-ja-jattaa-xn\/"},"modified":"2025-01-07T13:32:56","modified_gmt":"2025-01-07T11:32:56","slug":"santatelevision-youtube-channel-doubles-viewership-christmas-2024","status":"publish","type":"post","link":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/","title":{"rendered":"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X"},"content":{"rendered":"<p><strong>The Rovaniemi-based YouTube channel Santatelevision, operated by Joulupukki TV, doubled its viewership during the Christmas season of 2024 and announced its departure from X.<\/strong><\/p>\n<p>With Christmas tourism in Lapland shining\u2014or at least standing out\u2014Joulupukki TV&#8217;s YouTube channel Santatelevision achieved new records. The channel, available at <a rel=\"noopener\" target=\"_new\" href=\"http:\/\/www.youtube.com\/santatelevision\"><span>www<\/span><span>.youtube<\/span><span>.com<\/span><span>\/santatelevision<\/span><\/a>, doubled its viewership during the 2024 Christmas season compared to the previous year. Santatelevision\u2019s videos were viewed an impressive 15 million times during the season.<\/p>\n<p>The most significant growth was seen in YouTube Shorts (vertical videos), where views increased more than tenfold. Traditional horizontal videos also saw over a 30% increase in viewership.<\/p>\n<p>\u201cViewers were especially interested in Santa\u2019s video greetings and sleigh rides,\u201d says Tommi Lappalainen, CEO of Joulupukki TV. Santatelevision&#8217;s videos are produced locally in the Santa Claus Village Arctic Circle area, in Joulupukki TV\u2019s own studio in Rovaniemi, and in the rural surroundings of Pello, a neighboring municipality of Rovaniemi.<\/p>\n<h3>Indian Viewers Take the Lead, French Viewers Come Second<\/h3>\n<p>The channel\u2019s content is available in a dozen different languages, and in 2024, Indian viewers surprised everyone: their viewership grew by over 400%, making India the channel\u2019s largest audience. The second-largest viewership came from France, where views rose by an impressive 30%.<\/p>\n<h3>Santatelevision Leaves X<\/h3>\n<p>Joulupukki TV\u2019s Internet channel Santatelevision has decided to cease its operations on the social media platform X (formerly Twitter).<\/p>\n<p>\u201cX has become mainly a hub for hate and chaos, which doesn\u2019t align with the Christmas spirit of Lapland,\u201d remarks CEO Tommi Lappalainen.<\/p>\n<h3>Anniversary Year 2025: Santatelevision Turns 25<\/h3>\n<p>Santatelevision was founded on the Internet back in 2000 at <a rel=\"noopener\" target=\"_new\" href=\"http:\/\/www.santatelevision.com\"><span>www<\/span><span>.santatelevision<\/span><span>.com<\/span><\/a>, with its YouTube journey starting in 2010. Thus, in 2025, Santatelevision celebrates its 25th anniversary, while the YouTube channel marks its 15th year.<\/p>\n<p>\u201cTo celebrate this milestone, we\u2019ve prepared a diverse range of new content, which we\u2019ll be announcing soon,\u201d promises CEO Lappalainen.<\/p>\n<h3>FURTHER INFORMATION<\/h3>\n<p><strong>Tommi Lappalainen<\/strong><br \/>\nCEO \/ Producer, Joulupukki TV<br \/>\nEmail: <a rel=\"noopener\"><span>company<\/span><span>@santatelevision<\/span><span>.com<\/span><\/a><br \/>\nPhone: +358 408351428<\/p>\n<p><strong>Santatelevision YouTube Channel:<\/strong> <a rel=\"noopener\" target=\"_new\" href=\"http:\/\/www.youtube.com\/santatelevision\"><span>www<\/span><span>.youtube<\/span><span>.com<\/span><span>\/santatelevision<\/span><\/a><br \/>\n<strong>Santatelevision Website:<\/strong> <a rel=\"noopener\" target=\"_new\" href=\"http:\/\/www.santatelevision.com\"><span>www<\/span><span>.santatelevision<\/span><span>.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Rovaniemi-based YouTube channel Santatelevision, operated by Joulupukki TV, doubled its viewership during the Christmas season of 2024 and announced its departure from X. With Christmas tourism in Lapland shining\u2014or at least standing out\u2014Joulupukki TV&#8217;s YouTube channel Santatelevision achieved new records. The channel, available at www.youtube.com\/santatelevision, doubled its viewership during the 2024 Christmas season compared &hellip; <a href=\"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3273","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<title>Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X - Joulupukki TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024\" \/>\n<meta property=\"og:description\" content=\"The Lapland-based YouTube channel Santatelevision, operated by Joulupukki TV, doubled its viewership during the Christmas season of 2024 and announced its departure from X.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Joulupukki TV\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-07T07:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T11:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joulupukkitv.com\/userassets\/uploads\/2025\/01\/Kuva-01-Joulupukki-Santatelevision-studiolla.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommi Lappalainen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommi Lappalainen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/\"},\"author\":{\"name\":\"Tommi Lappalainen\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#\\\/schema\\\/person\\\/6054940049e360ccea07537dfc4617c6\"},\"headline\":\"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X\",\"datePublished\":\"2025-01-07T07:43:13+00:00\",\"dateModified\":\"2025-01-07T11:32:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/\"},\"wordCount\":348,\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/\",\"url\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/\",\"name\":\"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X - Joulupukki TV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#website\"},\"datePublished\":\"2025-01-07T07:43:13+00:00\",\"dateModified\":\"2025-01-07T11:32:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#\\\/schema\\\/person\\\/6054940049e360ccea07537dfc4617c6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/news\\\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#website\",\"url\":\"https:\\\/\\\/www.joulupukkitv.com\\\/\",\"name\":\"Joulupukki TV\",\"description\":\"Video- ja www-tuotanto\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.joulupukkitv.com\\\/search\\\/{search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.joulupukkitv.com\\\/#\\\/schema\\\/person\\\/6054940049e360ccea07537dfc4617c6\",\"name\":\"Tommi Lappalainen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g\",\"caption\":\"Tommi Lappalainen\"},\"url\":\"https:\\\/\\\/www.joulupukkitv.com\\\/en\\\/author\\\/jtvtommi\\\/\"}]}<\/script>","yoast_head_json":{"title":"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X - Joulupukki TV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/","og_locale":"en_US","og_type":"article","og_title":"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024","og_description":"The Lapland-based YouTube channel Santatelevision, operated by Joulupukki TV, doubled its viewership during the Christmas season of 2024 and announced its departure from X.","og_url":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/","og_site_name":"Joulupukki TV","article_published_time":"2025-01-07T07:43:13+00:00","article_modified_time":"2025-01-07T11:32:56+00:00","og_image":[{"width":2048,"height":1441,"url":"https:\/\/www.joulupukkitv.com\/userassets\/uploads\/2025\/01\/Kuva-01-Joulupukki-Santatelevision-studiolla.jpg","type":"image\/jpeg"}],"author":"Tommi Lappalainen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tommi Lappalainen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/#article","isPartOf":{"@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/"},"author":{"name":"Tommi Lappalainen","@id":"https:\/\/www.joulupukkitv.com\/#\/schema\/person\/6054940049e360ccea07537dfc4617c6"},"headline":"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X","datePublished":"2025-01-07T07:43:13+00:00","dateModified":"2025-01-07T11:32:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/"},"wordCount":348,"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/","url":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/","name":"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X - Joulupukki TV","isPartOf":{"@id":"https:\/\/www.joulupukkitv.com\/#website"},"datePublished":"2025-01-07T07:43:13+00:00","dateModified":"2025-01-07T11:32:56+00:00","author":{"@id":"https:\/\/www.joulupukkitv.com\/#\/schema\/person\/6054940049e360ccea07537dfc4617c6"},"breadcrumb":{"@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.joulupukkitv.com\/en\/news\/santatelevision-youtube-channel-doubles-viewership-christmas-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/www.joulupukkitv.com\/en\/"},{"@type":"ListItem","position":2,"name":"Santatelevision YouTube Channel Doubles Its Viewership During Christmas Season 2024 and Leaves X"}]},{"@type":"WebSite","@id":"https:\/\/www.joulupukkitv.com\/#website","url":"https:\/\/www.joulupukkitv.com\/","name":"Joulupukki TV","description":"Video- ja www-tuotanto","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joulupukkitv.com\/search\/{search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.joulupukkitv.com\/#\/schema\/person\/6054940049e360ccea07537dfc4617c6","name":"Tommi Lappalainen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2244b61e8e8c0c3a65b41580d6efe17a6eca022241d36ec0cb112e61a0df240b?s=96&d=mm&r=g","caption":"Tommi Lappalainen"},"url":"https:\/\/www.joulupukkitv.com\/en\/author\/jtvtommi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts\/3273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/comments?post=3273"}],"version-history":[{"count":2,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts\/3273\/revisions"}],"predecessor-version":[{"id":3275,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/posts\/3273\/revisions\/3275"}],"wp:attachment":[{"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/media?parent=3273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/categories?post=3273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joulupukkitv.com\/en\/wp-json\/wp\/v2\/tags?post=3273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}